Tourism Malaysia runs second series of sales missions to China

Tourism Malaysia, in collaboration with state tourism our bodies and the Malaysia Inbound Chinese Association (MICA), launched into a second series of sales missions to discover southern and jap China between 26 and 30 August. 

This second mission sought to foster nearer tourism ties and additional discover potential leads from Shenzhen, Chongqing, Wuhan and Nanjing.

Tourism Malaysia’s deputy normal director Lee Tai Hung led the delegation, along with Ng Suee Lim of the Selangor State Executive Council, Nicole Tan Lee Koon of the Negeri Sembilan State Executive Council, Tourism Perak CEO Nurmalis Musa, MICA president Angie Ng Wai Sam, and representatives from 78 tourism organisations and institutions.

Lee stated of the mission: “Building on the momentum of the 30-day visa-free travel policy for Chinese citizens, which commenced on 1 December 2023, we aim to cultivate confidence and explore further collaborations to achieve pre-pandemic levels while showcasing the latest offerings to the Chinese market. Thus, this sales mission provides a platform for the industry community to gather, exchange ideas, and collaborate to bring more arrivals to Malaysia.”

As of June 2024, Malaysia has welcomed 1,449,711 arrivals from China, representing a big 190.8 p.c improve in contrast to the identical interval in 2023. With the aim of attracting 27.3 million worldwide arrivals and producing RM102.7 billion in tourism receipts in 2024, Malaysia goals to appeal to 5 million vacationers from China by the tip of this yr.