Dusit Hotels and Resorts inks partnership with Generator and Freehand Hotels

Dusit Hotels and Resorts formally entered a strategic partnership with award-winning hospitality developer Generator and Freehand Hotels.

The partnership goals to synergise the businesses’ developmental sources in an effort to pursue sustainable worldwide progress for his or her respective manufacturers.

Under the partnership, Generator and Freehand Hotels will leverage its in depth community and strengths in creating way of life hybrid lodging fashions within the inexpensive way of life section in Europe and the USA to hunt alternatives to introduce Dusit Hotels and Resorts in key locations in each areas.

Similarly, Dusit Hotels and Resorts will leverage its presence in Asia and the Middle East to hunt alternatives to introduce The purpose right here is to deliver Generator and Freehand’s signature boutique hotel-hostel hybrid mannequin to main city locations resembling Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, in addition to common islands Phuket and Bali.

Everyone wins

Dusit International vice-president for improvement Siradej Donavanik mentioned of the settlement: “It’s a real win-win situation for both companies. It broadens our development horizons without compromising our existing brand portfolios, allowing us to capitalise on prospects that might not align with our current brand offerings. We are delighted to collaborate with Generator and Freehand and look forward to breaking new ground with many exciting new signings ahead.”

Alastair Thomann, CEO of Generator and Freehand Hotels, added: “This groundbreaking partnership marks an exciting new chapter in the growth trajectory of our companies. Dusit’s unique blend of tradition and innovation aligns perfectly with our vision for delivering culturally rich experiences for inspired travellers worldwide.”